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About us


who we are

Vital Baby is a family-run, UK business with over 45 years’ experience in the baby industry. We listen to what parents want and build this into our products, with the goal to make family time as effortless and enjoyable as possible.


what we do

Design and develop innovative products that help parents tackle the everyday challenges they face.


what we’re proud of

  • 59 awards won across the Vital Baby range since our re-brand in 2019
  • 45 years’ experience in the baby industry
  • product ranges sold to customers worldwide


our ambition

our ambition is to be parent’s first port-of-call for trusted baby products - anytime, anywhere.